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It’s a bedrock truth that marketers must measure their efforts. Without tracking what works and what doesn’t, it’s impossible to refine and improve what you do. And yet the concept “measure what works” is deceptively simple. Marketing efforts occur across many channels at once, and each channel carries a different cost. The question is how… Read More →
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To help aid in the surging job market and provide employers and employees with like-minded business intentions with a direct link to each other, AZ Big Media has launched a free job board. “We wanted to provide the best businesses in Arizona with access to the most elite, business-minded employees in Arizona,” said Mike Atkinson,… Read More →
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Super Bowl XLIX is Arizona’s third Super Bowl in 19 years. This year’s Super Bowl is expected to drive in much needed revenue to Phoenix. With fans traveling from across the country to watch the Seattle Seahawks and New England Patriots battle for the championship. The Super Bowl events got kicked off in downtown Phoenix… Read More →
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